TwinkleBoo provides health-first baby clothing that allows babies to thermoregulate, minimising a risk of SIDS and overheating as well as ensures no skin irritation, leading to better sleep, healthy growth, active playtime for brain development & overall mental wellbeing for your baby. Positive impact and feedback.
Babies are born different to adults:
🔴 Babies’ skin is 5 times thinner than the adults.
🔴 50% of all babies are born with sensitive skin.
🔴 ~20% of all babies are born with eczema (AD). Their parents are 4-8 times more likely to average fewer than 6 hours of sleep per night.
🔴 Babies are unable to thermoregulate till the age of 6 months, which puts them at a life-threatening risk of overheating and
🔴 Overheating itself:
- raises the risk of sudden infant death syndrome (SIDS)
- may lead to heat rash
- negatively affects babies’ sleep, hence the quality of life of all family members
- creates an uncomfortable environment, causing babies to cry more. This exhausts parents’ mental and physical wellbeing.
🟢 Our innovative babywear features external seams for a womb-like comfort, safeguarding infants' delicate skin from irritation.
> Does not exist in the market and is not a trend yet.
🟢 Our openwork cotton range helps to protect babies from overheating. This leads to better sleep, aiding healthy physical growth, and creating a comfortable environment that soothes baby's skin, contributing to their mental well-being and brain development.
> Minimal availability in the market and is not a trend yet.
🟢 GOTS Certified Organic Cotton Clothes help to reduce chances of skin allergies and irritation and eliminate microplastic content in clothes.
> Medium availability in the market and is an increasing trend.
Currently, the founder, Diana Rzaieva, is leading the effort and coordinating work across different business functions.
There are also several contractors and professional agencies that are tightly involved into business development and growth.
The company plans to shift outsourced resources in-house within three years, including, but not limited to Paid Social and Paid Google Team, SEO, Content Writing, Email Marketing, and Graphic Design.